Capture the retail rupee yourself — box schemes, pricing, farm-gate sales, and honest marketing.
Building a 50-family direct-supply box scheme from a small farm
You don't need a thousand customers or a supermarket contract. Fifty committed households, paying retail, can quietly absorb a small farm's entire output — and pay before you harvest.
Farmers' markets, farm-gate sales & agritourism: three ways to sell where you are
Every step the produce travels away from your gate strips margin off it. The three highest-value sales all share one feature: the buyer comes to you.
Pricing your produce: cost-plus vs. value-based, and why farmers underprice
The mandi price is a number set by people who aren't you, for a buyer who isn't your customer. If you sell direct, pricing off the mandi is like a tailor pricing a suit off the cloth-market rate.
The WhatsApp farmer: honest digital marketing for people who hate marketing
You don't need a following, an ad budget, or a way with slogans. You need fifty phone numbers and the willingness to show people, honestly, what's ready this week.